Designing for ease of use

“A study conducted in Switzerland found that investors believed that stocks with fluent names like Emmi, Swissfirst and Comet will earn higher returns than those with clunky labels like Geberit and Ypsomed.”

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Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store