Use this canvas to help shape your strategy

  • What is this for?
  • Why will the world be a better place in the future because it exists?
  • What problems will it solve for the people who use it?
  • What must it do well in order to succeed?
Product / strategy canvas template

The questions to ask

This is a generic list so should be relevant to any product or service you may be working on, but you should add your own to suit your specific context too.

Description

What is it?

Vision

Why will the world be a better place in the future because of it?

Purpose

What is it for?

Key Principles & Values

What are the principles/ values that underpin it that can be used to guide decision making?

Users

Who is using it and why?

Proposition

What is unique and special about it?

Quality

What are its strengths?

Constraints

What factors impact the delivery of it (i.e. resources, regulations, policy, budget etc)?

How have I used this?

I used these questions to structure a strategy workshop for the FRANK drugs advice website.

What should you do next?

Why not set up a session with your team with the simple objective of trying to get to a first draft of the answers to these critically important questions.

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James Chudley

James Chudley

Experience Director @cxpartners | UX | Product | Photography